A CISO's Guide to Defending Against Social Media Impersonation | UpGuard

This report warns that AI-enabled adversaries are conducting industrial-scale brand impersonation across major social platforms—using fake pages, executive deepfakes, targeted ads and credential-harvesting links—to compromise employees and damage customer trust; it documents platform-specific tactics, a LinkedIn executive impersonation case that affected 1,200 accounts, the business impact, and presents a four-pillar CISO framework (social media TI, executive protection, automated remediation, and hardening) to detect, disrupt and recover from these campaigns.