Brand Impersonation is moving into the App Store | UpGuard

The report details widespread malicious activity on Apple App Store and Google Play throughout 2024–2025, highlighting fake and bait-and-switch apps, banking trojans (Anatsa/TeaBot, Albiriox), Joker adware, and pixel‑accurate fake store listings that leveraged platform trust to achieve millions of installs and target hundreds of financial apps; it emphasizes brand impersonation and app-store discovery as primary attacker TTPs and advocates app-store-specific monitoring and takedown processes.