One Phish, Two Phish, Red Phish, Blue Phish

This article provides an overview of phishing tactics and techniques, detailing how attackers build reputation with aged domains, create legitimate-looking sites with redirects, and use tracking pixels and multi-channel delivery (email, SMS, social, calendar invites) to bypass defenses and optimize campaigns. It also explores psychological levers—greed/FOMO, conformity, duty, pride, and timely context—to increase click-through and credential capture, and emphasizes the value of informed, empathetic internal phishing training to reduce risk.