Denmark Moves Toward AI Copyright Rules for Voice and Appearance

Denmark is proposing a copyright-style right over personal likeness (appearance and voice) to combat deepfakes, enabling takedown requests and potential compensation, with exceptions for parody/satire. The initiative, backed by broad parliamentary support and currently under public review ahead of autumn submission, may be advanced during Denmark’s upcoming EU presidency as a model for broader European regulation. The report underscores urgency with recent examples of deepfake harms—including celebrity voice mimicry and an AI-driven phishing scam impersonating YouTube’s CEO—and contrasts this approach with corporate solutions like Metaphysic’s avatar copyrighting.