US govt launches cybersecurity safety label for smart devices

The White House launched the U.S. Cyber Trust Mark, a voluntary cybersecurity label for consumer IoT devices that meet NIST criteria such as unique default passwords, software update practices, data protection, and incident detection. Labels will include a QR code linking to device-specific security details (e.g., configuration steps, update policies, and support periods). The FCC finalized rules, approved administrators, and a shield logo, with the program opening in 2025 and major retailers and manufacturers (e.g., Amazon, Best Buy, Google, LG, Logitech, Samsung) participating to highlight compliant products.