FTC bans data brokers from selling Americans’ sensitive location data

The FTC banned data brokers Mobilewalla and Gravy Analytics (and subsidiary Venntel) from collecting, selling, or using sensitive mobile location data tied to places like churches, healthcare facilities, and schools, and ordered deletion of historical data and derived products; the case details broker capabilities such as geo-fencing, continuous device tracking, and MAID-based identification, and follows similar FTC actions against Kochava, InMarket Media, and Outlogic.