OpenAI's ChatGPT ad costs are on par with live NFL broadcasts

OpenAI is preparing to roll out ads in ChatGPT for free and $8 Go users, reportedly pricing them up to $60 per 1,000 views—comparable to premium TV inventory—while providing advertisers with impression and total click metrics but not detailed CTR data. Ads will appear under answers, won’t influence responses, and OpenAI says it won’t use personal information (including health data) to train models for ads; users can avoid ads by subscribing to $20 GPT Plus. The piece also briefly promotes a separate report summarizing budgeting and planning insights from over 300 CISOs.