FTC to ban data broker Kochava from selling Americans’ location data

The FTC has moved to ban data broker Kochava and its subsidiary from selling precise consumer geolocation data without explicit consent, following allegations that the companies collected and sold location traces from hundreds of millions of devices—enabling tracking to sensitive locations. The proposed court order would prohibit such sales, require a sensitive-location program, supplier consent verification, consumer disclosure and deletion mechanisms, and incident reporting; this is regulatory enforcement addressing privacy harms rather than a technical cyberattack.