Microsoft now testing app ads in Windows 11's Start menu
ID: 8eda40c1-8e9f-512e-ad7f-e4153e61f142
STIX ID: report--8eda40c1-8e9f-512e-ad7f-e4153e61f142
Feed Name: Bleeping Computer
Microsoft is piloting app recommendations (ads) within the Windows 11 Start menu’s Recommended section for a limited group of U.S.-based Beta Channel Insiders on build 22635.3495, with an option to disable them via Settings > Personalization > Start. The test follows prior ad experiments in Windows interfaces and is framed as a limited rollout for feedback, with no impact on managed enterprise devices.
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