FTC bans one more data broker from selling your location info

The FTC announced a proposed settlement with InMarket Media that would prohibit selling precise location data gathered via its apps and SDK, citing inadequate consent, sensitive audience profiling, and excessive retention; the order requires data deletion unless consented or anonymized, simplified opt-out/deletion, explicit consent for location data collection/use, SDK partner consent enforcement, a sensitive data protection program, and strict retention policies, mirroring a recent FTC action against X-Mode Social.