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The backup myth that is putting businesses at risk

ID: c8defb5c-b6a1-5cac-b131-c06a1edbbdf8

STIX ID: report--c8defb5c-b6a1-5cac-b131-c06a1edbbdf8

Feed Name: Bleeping Computer

Date Published: 2026-04-20

Date Updated: 2026-04-20

Author: Sponsored by Datto

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## Executive summary This sponsored article explains that traditional backups alone do not ensure business continuity, outlines the financial and reputational costs of downtime, advocates hybrid cloud BCDR solutions to enable rapid failover and recovery, and provides guidance for MSPs to position BCDR as a recurring service.

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