The Faux SEO Spiderweb: Exploring how Black-hat SEO has riddled the Indian Internet Space

### Executive Summary CloudSEK researchers report a large-scale black‑hat SEO poisoning campaign that has manipulated search results for .gov.in, .ac.in and prominent financial keywords to redirect users—especially mobile visitors—to rummy and investment scam sites using injected JavaScript (referrer header manipulation, user‑agent cloaking), keyword stuffing, backlink farms, and uploaded SHTML/HTML files; the report includes example domains, IPs/ASNs, evidence of live redirects, and mitigation guidance.