How IKEA turned a €13 million chatbot into a €1.3 billion business
ID: 2005875d-019a-5955-80b2-3dec0187eeaa
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Feed Name: CIO Security
IKEA deployed an AI assistant named Billie that handled 47% of call center queries, but the remaining 53% involved tasks—like giving personalized style advice—where customers still expected human interaction; instead of cutting staff, IKEA focused on complementing AI with human skills.
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