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Incentive drift: Why transformation fails even when everything looks green

ID: 6b53a4dc-2267-5199-b839-8e146278eda1

STIX ID: report--6b53a4dc-2267-5199-b839-8e146278eda1

Feed Name: CIO Security

Date Published: 2026-04-29

Date Updated: 2026-04-29

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The article argues that to ensure meaningful transformation and prevent incentive drift, organizations should tie a portion of key sponsors’ bonuses to a “value realization gate” occurring 6–12 months after go-live; this creates sustained accountability, deters symbolic ‘transformation theater’, and preserves cultural trust by aligning authority with measurable outcomes.

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