USAT to Dominate Times Square with St. Patrick’s Day Digital Dollar Activation
ID: af656bac-e7fd-5c05-a405-2432619886fa
STIX ID: report--af656bac-e7fd-5c05-a405-2432619886fa
Feed Name: CIO Security
Anchorage Digital Bank promoted its digital dollar (USAT) in Times Square during the St. Patrick’s Day parade through a coordinated digital billboard takeover and a street-level campaign distributing 25,000 postcards with a QR code to download the Rumble Wallet and claim $10 in USAT. The activation aimed to introduce mainstream consumers to digital dollar payments via synchronized screens and on-the-ground engagement, running from 10:00 AM to 11:59 PM ET.
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