채용·출장비 줄인 SAP, AI 투자 재원 확보 나서

SAP is tightening hiring, external spending, and internal travel while prioritizing investments in AI capabilities and talent, including expanded focus on its AI digital assistant 'Joule'. The CEO has taken direct oversight of most AI development, and customer-facing and core AI projects will continue to be fully supported; analysts note customers still require clear evidence of AI value before increasing budgets.