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Technical Enablement vs. Marketing Noise

ID: 3c95f7e9-123c-5e03-9915-f395fc947fea

STIX ID: report--3c95f7e9-123c-5e03-9915-f395fc947fea

Feed Name: security.com

Date Published: 2026-04-15

Date Updated: 2026-04-29

Author: Alan Maxwell

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Executive summary: This is a partner enablement and marketing-focused blog arguing that real technical enablement—hands-on labs, rigorous certification, and direct engineering collaboration—is essential for partners to deliver security outcomes; it contrasts that approach with superficial marketing, outlines how XDR raises the bar for solution engineers, and cites Broadcom/Symantec CBX and a 'Knights Program' as examples.

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