FTC Safeguards US Consumers from Location Data Misuse

The FTC announced settlements banning data brokers Gravy Analytics (and subsidiary Venntel) and Mobilewalla from collecting, using, or selling sensitive location data tied to visits to places like healthcare facilities, military bases, and religious institutions, while requiring deletion of previously collected data and implementation of safeguards and truthful disclosures; this action, open for 30 days of public comment, reflects increased U.S. scrutiny of data brokers and consumer privacy risks.