Asahi to Launch Cybersecurity Overhaul After Crippling Cyber-Attack

Asahi Group Holdings was hit by a September ransomware attack claimed by the Qilin group that encrypted servers, infected employee devices, and exposed personal data of roughly two million people (including 1.5 million customers). The incident disrupted automated order and shipping processes, forced suspension of regular sales reporting, contributed to a 20% year-on-year drop in November alcohol sales in Japan, and prompted the CEO to elevate cybersecurity priorities, consider a dedicated cybersecurity unit, scrap VPNs, and move to a stricter zero-trust model during a recovery phase through February 2026.