Social Media Platforms Earn Billions from Scam Ads

Juniper Research, in a Revolut‑sponsored analysis, estimates that European social media users saw 993 billion ad impressions in 2025, with about 10% linked to scam ads that generated roughly £3.8bn ($5.2bn), and warns that impressions could reach 1.4 trillion by 2030, potentially doubling scam-derived revenue without stronger safeguards; the report urges platforms like Facebook, Instagram, TikTok, Snapchat, X, and LinkedIn to bolster detection, manual advertiser checks, transparency, agility against evolving scams, and user education, aligning with banks’ calls for greater platform accountability under initiatives such as the UK’s Online Fraud Charter.