Fashionable Phishing Bait: GenAI on the Hook

This report analyzes telemetry showing rapid growth in web-based GenAI services and details how threat actors are exploiting them—especially AI website builders, writing assistants, and chatbots—to generate convincing phishing pages and host malicious content. It highlights observed real-world examples from 2025, identifies the most abused AI service categories (website generators, writing assistants, chatbots), and underscores the need for stronger guardrails and detections as these platforms mature, while referencing protective controls available to Palo Alto Networks customers.