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Amazon’s Prime Day Won Shopping on Tuesday

ID: 5498579e-c424-50ea-98ed-e2aafb413b83

STIX ID: report--5498579e-c424-50ea-98ed-e2aafb413b83

Feed Name: Zscaler Security Research Blog

Date Published: 2025-04-02

Date Updated: 2026-05-01

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Zscaler observed a pronounced spike in Amazon traffic during Prime Day across its 5,000 enterprise customers, with Amazon accounting for nearly all shopping-category traffic and more than doubling its typical daily volume; the short report includes diagrams (images referenced) to illustrate this surge.

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