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Disney fined $10m for mislabeling kids’ YouTube videos and violating privacy law

ID: 074831b7-38a8-583b-b0b5-e393d126c4b6

STIX ID: report--074831b7-38a8-583b-b0b5-e393d126c4b6

Feed Name: Malwarebytes Blog

Date Published: 2026-01-06

Date Updated: 2026-04-28

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The FTC announced a $10 million settlement with Disney for COPPA violations after Disney allegedly mislabeled child-directed YouTube videos as “not made for kids,” enabling prohibited data collection and targeted ads; the report details YouTube’s MFK/NMFK policy origins, prior warnings, and earlier COPPA cases, and explains that Disney must notify parents, obtain consent, and reassess video labeling, with a carve-out if YouTube implements effective age-assurance technologies.

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