Meta sent cease and desist letter over AI training

EU privacy group NOYB sent a cease-and-desist letter to Meta’s Irish entity over plans to train generative AI on Europeans’ data, arguing that relying on “legitimate interests” and an opt-out model violates GDPR and possibly the Digital Markets Act, and that Meta cannot effectively separate opted-out users, special-category data, or non-users captured in content; Meta disputes these claims, asserting adequate opt-out options, while NOYB threatens legal action and potential injunctions if Meta proceeds.