Peloton accused of providing customer chat data to train AI

A class-action lawsuit in California alleges Peloton violated the California Invasion of Privacy Act by allowing AI marketing vendor Drift to record and analyze users’ website chat conversations without proper notice or consent. The court has allowed the case to proceed in part, centering on whether Peloton obtained adequate permission before sharing data with Drift. The report situates the case within broader public backlash against companies using user inputs to train AI and advises caution when sharing information with chatbots.