Californians can tell data brokers to DROP their information

**Executive summary:** California has launched the Delete Request and Opt‑out Platform (DROP), a state-run portal that lets residents submit standardized deletion and opt‑out requests to all registered data brokers, outlines identity verification and submission steps, notes that brokers must comply within 90 days after Aug 1, 2026, and provides guidance for non‑Californians and tips to reduce future data broker collection.