Meta confirms it’s working on premium subscription for its apps

Meta plans to test new paid premium features across Facebook, Instagram, and WhatsApp that are distinct from its ad-free subscription option and the Meta Verified offering; possible (but unconfirmed) features include expanded AI tools, productivity/creativity enhancements, and additional controls over sharing and audience management. The author criticizes the approach as turning privacy into a luxury—"pay or be profiled"—and notes the current rollout and regulatory context primarily affect users in Europe.