Sendit tricked kids, harvested their data, and faked messages, FTC claims

The FTC has sued Iconic Hearts Holdings, maker of the Sendit anonymous messaging add‑on for Snapchat and Instagram, alleging COPPA violations for signing up under‑13 users and collecting their personal data without parental consent, as well as deceptive practices tied to its paid 'Diamond Membership' (fake messages and hidden recurring charges); the case is referred to the DOJ. The report notes similar enforcement against NGL Labs and cites potential penalties up to $53,088 per COPPA violation, alongside prior record fines for Epic Games. It concludes with guidance for parents to limit children’s social media use and stay engaged in online safety.