Ford seeks patent for conversation-based advertising

**Ford** filed a patent application for an in-vehicle ad system that leverages vehicle telemetry, predicted routes, and parsed in-cabin conversations to choose and display ads via the HMI, prompting serious privacy, safety, and security concerns; the filing provides no details on safeguarding collected data, and the article references other controversial Ford patents (e.g., photographing nearby cars for police) and growing regulatory scrutiny of automakers’ data practices, urging manufacturers to remediate security vulnerabilities and give users control over tracking before rolling out such features.