Data broker fined after selling Alzheimer’s patient info and millions of sensitive profiles

California’s CPPA fined Texas data broker Rickenbacher Data LLC (Datamasters) $45,000 and barred it from selling Californians’ personal data after it trafficked sensitive health, demographic, and financial lists and failed to register under the Delete Act; the investigation uncovered millions of records (e.g., Alzheimer’s patients, “Hispanic” lists), and the order highlights future audit requirements and consumer opt-out options via the state’s DROP system.