Watch out for tech support scams lurking in sponsored search results

This report details a campaign where attackers purchase and manipulate sponsored search ads to impersonate major brands and redirect home users to tech support scam websites. The scammers use ad snippet impersonation and fingerprinting to present tailored fake alerts (e.g., fake Microsoft pages) that push victims to call premium phone numbers or grant remote access; the post includes examples, advertiser attribution, and practical guidance for victims on remediation and reporting.