Your Meta AI conversations may come back as ads in your feed

Meta will begin using interactions with its AI assistant across Facebook, Instagram, WhatsApp, Messenger, and Threads to power targeted advertising starting December 16, 2025, with notifications rolling out October 7, 2025. Sensitive categories (e.g., religious and political views, health) are excluded, and users in the EU, UK, and South Korea are exempt. The article frames this as part of a broader industry trend toward AI-driven personalization and highlights privacy and transparency concerns while pointing to in-app controls like Ad Preferences for managing ads.