AI clickbait can turn your notifications into a scam feed

Pushpaganda is an active, AI-assisted ad-fraud and scareware campaign that places AI-generated clickbait into mobile discovery feeds and Chrome suggestions to trick users into granting browser notification permissions; those notifications then deliver scam messages that funnel victims to phishing, fake support, subscription traps, or payment fraud. The report explains the social-engineering chain (feed → malicious article → “Allow” notifications → scam landing pages), the user impact (time loss, potential financial fraud, identity theft), and basic mitigations such as treating notification prompts with skepticism, keeping software updated, and using security apps to block malicious sites.