Are you paying more than other people? NY cracks down on surveillance pricing

New York has begun enforcing the Algorithmic Pricing Disclosure Act, requiring businesses to display the notice “This price was set by an algorithm using your personal data” when using algorithmic pricing, while prohibiting use of protected class data and exempting certain financial institutions under GLBA. The piece outlines FTC concerns about “surveillance pricing,” provides illustrative examples of behavior-based and location-based price variation, and notes that the NY Attorney General is encouraging consumers to report suspected violations with $1,000 penalties per instance. It also cites historical cases of differential pricing and highlights new California laws curbing shared pricing algorithms and increasing penalties under the Cartwright Act.