WhatsApp to start targeting you with ads
ID: d7b33be3-44f8-5ea2-89db-b5d4946e9a05
STIX ID: report--d7b33be3-44f8-5ea2-89db-b5d4946e9a05
Feed Name: Malwarebytes Blog
WhatsApp plans to display targeted ads in its Updates tab, leveraging limited in-app data and, if users link accounts via Meta’s Accounts Center, cross-platform data for ad targeting. The shift has sparked privacy concerns and speculation about a potential “Pay or OK” consent model in the EU, while the article advises users to reduce data exposure by limiting contact access (iOS/Android), periodically reviewing privacy settings, and unlinking WhatsApp from other Meta accounts.
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