Surveillance pricing is “evil and sinister,” explains Justin Kloczko (Lock and Code S06E04)

This podcast episode explores “surveillance pricing,” a practice where companies leverage extensive consumer data to set individualized prices for identical goods, illustrating how device type, location, and demographic signals can drive discriminatory pricing online. Guest Justin Kloczko discusses where this occurs, what data enables it, and why it’s harmful, emphasizing the hidden, siloed nature of these practices in e-commerce, with show notes and a Malwarebytes promo included.