What It Takes to Rebrand a Cybersecurity Company
ID: 38e055ac-6bac-51c3-8458-e358a5bbf407
STIX ID: report--38e055ac-6bac-51c3-8458-e358a5bbf407
Feed Name: The CyberWire
This podcast episode summary covers Netwrix CMO John Knightly discussing the company's recent rebrand, focusing on repositioning around data security starting with identity, simplifying messaging, and executing a global rollout; it is marketing and communications content rather than a security incident report.
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