Influencer Marketing for Cyber with Yuliya Gorenko
ID: 4d8999cc-3ab1-5903-aa38-1bd94f3ab239
STIX ID: report--4d8999cc-3ab1-5903-aa38-1bd94f3ab239
Feed Name: The CyberWire
**Episode overview:** A marketing-focused discussion with Yuliya Gorenko on how influencer strategies apply to cybersecurity, highlighting parallels with beauty industry storytelling, the growing role of LinkedIn in B2B, examples like VPN and DeleteMe campaigns, methods for measuring ROI, and practical tips for negotiating with influencers and ensuring FTC compliance.
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