What It Takes to Run Marketing Solo with Sara Ceballos, Director of Marketing at BreachRx
ID: 69762488-1520-55f7-91b3-9297834a1cb1
STIX ID: report--69762488-1520-55f7-91b3-9297834a1cb1
Feed Name: The CyberWire
This episode spotlights Sara Ceballos discussing running marketing as a one-person team at Inspectiv and BreachRx, including moving MQL tracking into HubSpot and Salesforce, defining sales-qualified leads, leading a rebrand, testing messaging with customers, and building event and sales support processes tied to pipeline.
Your team is not currently subscribed to this feed. You must subscribe to it in order to see this post.