The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign
ID: 6a9101dc-db4c-5011-9899-b3eb6cc3fed0
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Feed Name: The CyberWire
This is a podcast episode summary in which Vanta CMO Scott Holden discusses the company's evolution from automated SOC 2 compliance to a broader trust platform, marketing strategy for enterprise customers, and the 'Calm-pliance' campaign; the document includes host contact and subscription links and contains no technical or threat-related content.
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