The Rebrand Reality Check: Inside Silverfort’s Identity Overhaul

This episode of Breaking Through in Cybersecurity Marketing features Alicia Di Vittorio (Head of Brand & Corporate Marketing at Silverfort) discussing the realities of executing a rebrand inside a fast-moving cybersecurity startup, including aligning executives on positioning, managing who gives input, tackling late-stage logo changes, and balancing creativity with an overwhelming production backlog; it’s an honest, practical conversation for marketers, with links to Silverfort and ways to connect with the hosts and the Cybersecurity Marketing Society.