How to Run B2B Social Media Without Losing Your Mind (or Creativity) with Jacqui Morgan
ID: b4620923-4b7e-5732-be8b-71db0c265c1e
STIX ID: report--b4620923-4b7e-5732-be8b-71db0c265c1e
Feed Name: The CyberWire
An episode summary of Breaking Through in Cybersecurity Marketing featuring Jacqui Morgan, Global Social Lead at Palo Alto Networks, covering how a lean team drives high-impact social content by prioritizing quality over quantity, injecting personality into B2B cybersecurity, building trusted agency partnerships, earning leadership buy-in, and learning from campaign wins and flops, with links to community events like RSAC 2025 and ways to connect with the hosts.
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