Why Founder-Led Marketing is the Future of Cybersecurity Awareness with Tatianna Harris

This podcast episode explores the challenges of marketing cybersecurity solutions in an emerging category, as EchoMark’s Head of Digital Marketing Tatianna Harris discusses building brand awareness, refining insider risk messaging (including a shift from "forensic watermarking" to "invisible watermarking"), and executing founder-led thought leadership while operating as a solo marketer; it also touches on prioritization, networking, and community events.