Cyber Social Media Strategies with Matt Mullan
ID: c9511d72-2602-5861-96fb-c7a22a79b881
STIX ID: report--c9511d72-2602-5861-96fb-c7a22a79b881
Feed Name: The CyberWire
An episode of Breaking Through in Cybersecurity Marketing featuring Matt Mullan of Illumio explores how to effectively use humor, memes, and (micro) influencers to engage cybersecurity audiences, balance brand awareness with lead generation, diversify across platforms, and build thought leadership; it also promotes the Cybersecurity Marketing Society’s RSA 2024 party and encourages following the hosts and society on social channels.
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