Keeping Product-Market Fit After an Acquisition with Kevin Bobowski, VP of Integrated Marketing at Mimecast
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Feed Name: The CyberWire
## Episode Summary Kevin Bobowski, VP of Integrated Marketing at Mimecast, discusses moving from a startup to a larger organization after acquisition, emphasizing how maintaining customer closeness, reassessing product-market fit, and adapting marketing structures are essential as teams and data scale.
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