Aligning Channel to Marketing & Sales with CMO & Channel Chief Charlene Ignacio

This podcast episode features Charlene Ignacio, Founder of Fornix Marketing, sharing practical guidance for channel marketing leadership, including how to align with CEO goals, over-communicate effectively, ask better questions, manage change with clear thresholds, and hire for agility. It highlights Fornix Marketing’s work helping vendors build channel programs and guiding MSPs toward MSSP capabilities, alongside coaching for marketing teams and channel leaders. The discussion also covers overcoming imposter syndrome and Charlene’s Win to the Fourth Power strategy for driving marketing alignment and results.