What AI Search Changed About the Cybersecurity Buying Journey
ID: eb43e296-7a17-5fd6-9e3b-ecd131df7731
STIX ID: report--eb43e296-7a17-5fd6-9e3b-ecd131df7731
Feed Name: The CyberWire
Episode summary: A podcast conversation with Suyog Deshpande of Webless.ai exploring how AI has shifted buyer research in B2B cybersecurity, why many cybersecurity websites fail by assuming visitors are at the top of the funnel, and how intent-revealing on-site search and education-first strategies should be rethought to better serve buyers who are ready to act.
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