From Slack Groups to Super-Users: Community-Led Growth in Cybersecurity

This podcast episode features Avital (Avi) Knoller of Orchid Security discussing how practitioner-led product communities can drive trust, surface real product feedback, create super-users, and support go-to-market in cybersecurity, with practical guidance on differentiating product communities from broader interest groups, choosing platforms, timing launches, setting engagement expectations, and measuring ROI while prioritizing peer learning and long-term value.