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Threat Research and Marketing are Friends! with Tricia Howard

ID: f6b8c305-8d1b-583c-abc5-6c61c068586d

STIX ID: report--f6b8c305-8d1b-583c-abc5-6c61c068586d

Feed Name: The CyberWire

Date Published: 2024-04-03

Date Updated: 2026-04-23

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This podcast episode features Tricia Howard (Akamai) discussing how humor, consumer-brand inspiration, and strong relationships with threat researchers can elevate cybersecurity marketing, including insights on collaboration, managing research processes, and protecting researcher and corporate reputations; it also promotes an RSA 2024 event and provides links to the guest and hosts.

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