What It Takes to Sell Cybersecurity Services to SMBs with Ranbir Bhutani, CEO & Founder of CyberCulture
ID: f9b4e703-8f92-5859-92cb-2e65d2670d37
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Feed Name: The CyberWire
Ranbir Bhutani, CEO and Founder of CyberCulture LLC, discusses strategies for marketing cybersecurity services to small and mid-sized businesses—emphasizing LinkedIn, referrals, in-person relationships, and helping non-technical buyers understand risks—along with chapters, resources, and contact links for the podcast episode.
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